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Hello friends,

I'll be participating in a 2-day major cycling event called The Ride to Conquer Cancer benefiting The Princess Margaret, one of the top 5 cancer research hospitals in the world.

I'll be cycling over 200 kilometres that weekend, from Toronto to Niagara Falls, with thousands of other Riders. All the proceeds will go to The Princess Margaret to support cancer research, treatment, and services. The Princess Margaret is Canada's leading comprehensive institution devoted to cancer research and care, and the work they're doing is leading-edge.

I've agreed to raise at least $2,500, but I've set my personal goal to $5,000. So here's where you come in, because I need your help to do that. Could you please consider making a donation of $100? As part of my fundraising, I am having a shirt created with the caption "I am riding for:" on the back. All individuals who support my ride will be asked to place a name on this shirt. Use the link at the bottom of this email to go visit my webpage, and please take the time to support me. Please keep in mind the commitment I'm making to end this heartbreaking disease and the personal efforts I'll have to make to accomplish this.

When I say "heartbreaking," here's what I mean: according to the National Cancer Institute of Canada, over 153,100 new cases of cancer and 70,400 deaths from cancer were estimated to occur in 2006. Men outnumber women for new cases by 5% and mortality by 11%. That's why I'm riding. To do something BIG about cancer. I hope that you'll share this incredible adventure with me by supporting me in my fundraising efforts.

Thank you in advance for your generosity!

Sincerely,

Mario Brum
Click here to visit my personal page.